Saturday, December 8, 2012

Brief Overview of Tata Motors





Brief Overview of  Tata Motors

  • It is the 18th largest automotive manufacturing company in the world. 
  •  4th largest truck manufacturing company
  • 2nd largest bus manufacturing company.
  •  Products produced by this company are-Passenger cars, trucks, vans, coaches, buses and military vehicles.
  •  Tata has manufacturing plants in Jamshedpur, Pantnagar, Lucknow, Sanand, Dharwad, and Pune in India.
  •  It also has international assembly plant in Argentina, South Africa, Thailand and United Kingdom.
  • According to annual survey by the Reputation Institute, Tata Group (Parent company of Tata Motors) as 11th most reputable company in the world. 
  • The current chairman of Tata group is Mr. Ratan Tata who is worth $970 million. He is still unmarried. 


History of Tata Motors

  • Tata motors manufactured first motor vehicle in 1954 AD in a collaboration with Daimler Benz(Mercedes Benz) AG which ended in 1969 AD.
  • Tata motors entered the passenger vehicle market in 1991 with launch of the Tata Sierra(a multi utility vehicle).
  •  Later on the company manufactured Tata Estate (1992; a station wagon design based on the earlier 'Tata Mobile' (1989), a light commercial vehicle), Tata Sumo (1994; LCV) and Tata Safari (1998; India's first sports utility vehicle).
  •  In 1998 AD. Tata launched Tata Indica which was a huge success. It had a huge success and was a turning point for the company. The design was improved and lots of shipments were exported to South Africa.
  • Tata motors acquired the South Korean truck Manufacturer Daewoo Comercia vehicles company in 2004 and the British premium car maker Jaguar Land Rover in 2008.
  •  In 2005, Tata Motors acquired a 21% controlling stake in the Spanish bus and coach manufacturer Hispano Carrocera. Tata Motors continued its market area expansion through the introduction of new products such as buses (Starbus & Globus, jointly developed with subsidiary Hispano Carrocera) and trucks (Novus, jointly developed with subsidiary Tata Daewoo).
  • In 2006, Tata formed a joint venture with the Brazil-based Marcopolo, Tata Marcopolo Bus, to manufacture fully built buses and coaches.
  • In 2008, Tata Motors acquired the British car maker Jaguar Land Rover, manufacturer of the Jaguar, Land Rover and Daimler luxury car brands, from Ford Motor Company.
  •  In May 2009 Tata unveiled the Tata World Truck range jointly developed with Tata Daewoo. Debuting in South Korea, South Africa, the SAARC countries and the Middle-East by the end of 2009.
  • Tata acquired full ownership of Hispano Carrocera in 2009.
  •  In 2010, Tata Motors acquired an 80% stake in the Italy-based design and engineering company Trilix for a consideration of €1.85 million. The acquisition formed part of the company's plan to enhance its styling and design capabilities.
  • In 2012, Tata Motors announced it will invest around INR6 billion (Rupee) on developing Futuristic Infantry Combat Vehicles in collaboration with DRDO.



Some Products Manufactured by Tata Motors

  •  Tata Ace
  • Tata Ace Zip
  • Tata Super Ace
  • Tata TL/Telcoline/207 DI Pickup Truck
  • Tata 407 Ex and Ex2
  • Tata 709 Ex
  • Tata 809 Ex and Ex2
  • Tata 909 Ex and Ex2
  • Tata 1109 (Intermediate truck)
  • Tata 1512 (Medium bus chassis)
  • Tata 1612/1616 (Heavy bus chassis)
  • Tata 1618 (Semi Low Floor bus chassis)
  • Tata 1623 (Rear Engined Low Floor bus chassis)
  • Tata 1518C (Medium truck)
  • Tata 1613/1615 (Medium truck)
  • Tata 2515/2516 (Medium truck)
  • Tata Starbus (Branded Buses for city, inter city, school bus and standard passenger transportation)
  • Tata Divo (Hispano Divo; Fully built luxury coach)
  • Tata CityRide (12 – 20 seater buses for intra-city use)
  • Tata 3015 (Heavy truck)
  • Tata 3118 (Heavy truck) (8×2)
  • Tata 3516 (Heavy truck)
  • Tata 4018 (Heavy truck)
  • Tata 4923 (Ultra-Heavy truck) (6×4)
  • Tata Novus (Heavy truck designed by Tata Daewoo)
  • Tata Prima (The World Truck designed by Tata Motors and Tata Daewoo)
  • Tata Prima LX (Stripped down version of Tata Prima)
  • Tata Ultra (ICV Segment)


Military vehicles
  • Tata LSV (Light Specialist Vehicle)
  • Tata Mine Protected Vehicle (4×4)
  • Tata 2 Stretcher Ambulance
  • Tata 407 Troop Carrier, available in hard top, soft top, 4×4, and 4×2 versions
  • Tata LPTA 713 TC (4×4)
  • Tata LPT 709 E
  • Tata SD 1015 TC (4×4)
  • Tata LPTA 1615 TC (4×4)
  • Tata LPTA 1621 TC (6×6)
  • Tata LPTA 1615 TC (4×2)
  • Tata Winger Passenger Mini Bus
  • Tata Landrover 1515 F




Check out Upcoming post on nomenclature of different models of Tata motor products to have a clear concept about the reasons for calling it by specific names. Keep Watching!!!!!


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